The protection of your data and your privacy is important to us. However, in order to provide you with our services and to operate our website, we also need to process personal data. Such processing is always carried out confidentially and in accordance with statutory regulations. Below we inform you about current legal data protection provisions, the purpose and nature of the processing of your data and your rights and options.



  1. Commitment to data protection

The term “personal data” as used in this privacy policy includes all information relating to an identified or identifiable natural person, such as name, date of birth, e-mail address, postal address or telephone number. In principle, we will only use your personal data for the purpose stated in this data protection declaration. However, we reserve the right to put this data to additional uses, insofar as this is permitted or required by law or is necessary to support legal or criminal investigations.

  1. Purpose of use of personal data

The purpose of the entire website of Würth International is exclusively to inform you about our company, the Würth Group and our activities, products and services. If personal data is collected on this website, it will be stored, processed and, if necessary, passed on to Würth Group companies exclusively for your individual support, the sending of product information requested by you or your request for offers.

Your personal data will not be sold or otherwise disseminated to third parties unless this is necessary to fulfill a purpose stated in this Privacy Policy. Disclosure to another group company or third party may be necessary, among other things, if they are acting for us or on our behalf, to process the data in accordance with the purpose(s) for which the data was originally collected or for other legally permissible purposes, for example, to provide service or technical support or for marketing or data management purposes. If a transfer to another group company or to third parties is necessary, they will be obliged accordingly to comply with this privacy policy and the applicable legal data protection provisions.

Würth International assures you that your data will be treated confidentially and in accordance with the applicable data protection regulations.

  1. Data transfer abroad

If it becomes necessary to transfer personal data abroad – e.g. to a Group company – this will be done taking into account all data protection requirements and exclusively for the fulfillment of a purpose stated in Section 2, provided that this does not conflict with any overriding interests of the data subject that are worthy of protection. If there is an intention to transfer personal data to a third country or an international organization, the data transfer will take place on the basis of an adequacy decision. Should a data transfer nevertheless take place, we refer to the fact that suitable guarantees or binding internal data protection regulations exist.

  1. Rights of the data subject

You have the right to receive, upon request and free of charge, information about your personal data stored by us, as well as its release / transfer, correction and / or deletion pursuant to Art. 25 et seq. of the New Federal Act on Data Protection (“nFADP”) / Art. 15 et seq. of the European General Data Protection Regulation (“EU-GDPR”). In addition, you have the right to restrict data processing and to revoke any consent you may have given. These rights are not unlimited rights. Depending on the individual case, overriding interests or legal obligations may justify a restriction or refusal. In addition, the revocation of any consent only applies to future data processing. Processing that took place before the revocation is not affected. Consent can be revoked at any time.

If you are of the opinion that your inquiry or concern has not been handled to your satisfaction or that your personal data has not been processed in a data protection compliant manner, you also have the option of contacting the competent supervisory authority in accordance with Art. 77 EU-GDPR:

Federal Data Protection and Information Commissioner (FDPIC)

Feldeggweg 1
CH – 3003 Bern
+41 58 462 43 95

  1. Data security

To ensure the security of the personal information we collect online or that we provide to you, we use networks and systems that are protected by, among other things, industry-standard firewalls and password systems. When handling your personal information, we take reasonable measures to protect your information from loss, misuse, unauthorized access, disclosure, alteration or destruction.

  1. Web analytics services and cookies

  • Matomo

This website uses the open source web analytics service Matomo (formerly Piwik). Matomo uses so-called “cookies”. These are text files that are stored on your computer and allow an analysis of your use of the website. For this purpose, the information generated by the cookie about the use of this website is stored on our server. The IP address is anonymized before storage.

The information generated by the cookie about the use of this website will not be disclosed to third parties. In your browser settings, you can restrict or completely prevent the setting of cookies. You can also arrange for the automatic deletion of cookies when closing the browser window, but we would like to point out that in both cases you may not be able to use all functions of this website to their full extent.

  • Cookies

We use cookies for a better user experience on our website. If you block our cookies, please note that our website will only be available with limited functionality. In the cookies used by Würth International, only pseudonymous data is stored (in compliance with data protection regulations in accordance with Art. 6 nFADP and Art. 6 EU-GDPR). When the cookies are activated, an identification number is assigned to it, an assignment of your personal data to this identification number is not made. Your name, your IP address or similar data that would allow a direct assignment of the cookie to you are not stored in the cookie.

  • What are cookies?

Cookies are small files that are stored on your data carrier and save certain settings and data for exchange with our website via your browser. Basically, there are two different types of cookies, so-called session cookies, which are deleted as soon as you close your browser, and permanent cookies, which are stored on your data carrier for a longer period of time or indefinitely. This storage makes it easier for you to use the site, for example by saving certain entries you make so that you do not have to keep repeating them.

Most of the cookies we use are automatically deleted from your hard drive at the end of the browser session (end of session) (therefore also session cookies). Session cookies are needed, for example, so that the cookie notice is not displayed to you again on every page. In addition, we also use cookies that remain on your hard drive. During a further visit, it is then automatically recognized that you have already been with us. These permanent cookies (lifetime 1 month to 10 years) are stored on your hard drive and delete themselves after the specified time.

  • What data are stored by the cookies?

Only pseudonymous data is stored in the cookies used by Würth International. When the cookie is activated, it is assigned an identification number and your personal data is not assigned to this identification number. Your name, IP address or similar data that would allow the cookie to be directly assigned to you are not stored in the cookie.

  • Google reCaptcha

With the help of Google reCAPTCHA from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA), it can be determined whether a website visitor is really a real person and not a bot* or other spam software. We define spam as any unsolicited information sent to us electronically. With classic CAPTCHAS, the visitor usually has to solve text or image puzzles for verification. With Google’s reCAPTCHA, this is no longer necessary; all that is required here is a checkmark next to “I am not a robot”. With the new Invisible reCAPTCHA version, you don’t even have to set a checkmark anymore. How this works exactly and especially which data is used for this, you can read below.

* “Bot” is short for robot and refers to a software program that performs automated, repetitive, and predefined tasks. Typically, bots mimic the behavior of human users. However, because they are digital, they respond much faster and can perform useful functions such as customer service or indexing for a search engine. However, they can also act as malware to take complete control over your computer.

  • What is recaptcha?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by bots. The most common use of this service is when you fill out forms on the Internet. A captcha service is an automatic Turing test designed to ensure that an action on the Internet is performed by a real person and not a bot. In the classic Turing test (named after computer scientist Alan Turing), a human determines the distinction between a bot and a human. In captchas, this function is performed by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, but present significant difficulties for machines. With reCAPTCHA you do not have to actively solve puzzles anymore. The tool uses modern analytics techniques to distinguish human website visitors from bots. Here, you only need to tick the “I am not a robot” text box; with Invisible reCAPTCHA, even that is no longer necessary. With reCAPTCHA, a JavaScript element is embedded in the source code, the tool then runs in the background and analyzes your user behavior. From this, the software calculates a so-called captcha score. Google uses this score to calculate, even before the captcha is entered, how likely the visitor is to be human. ReCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

  • Why do we use Recaptcha on our website?

Bots or spam software have no place on our website. We therefore do everything we can to protect it – and thus your data – and make it as user-friendly as possible. For this reason, we use Google reCAPTCHA. By using reCAPTCHA, only data is transmitted to Google, which Google uses to distinguish and determine between a human website visitor and a bot. reCAPTCHA thus serves the security of our website and consequently also the security of our website visitors, the principles of lawful processing of personal data according to Art. 6 nFADP / Art. 6 EU-GDPR are thus observed. Without reCAPTCHA, it could happen, for example, that a bot registers as many e-mail addresses as possible during registration in order to subsequently “spam” forums or blogs with unwanted advertising content. By using reCAPTCHA, such bot attacks can be avoided.

  • What data is stored by Recaptcha?

ReCAPTCHA collects personal data from website visitors to determine whether the actions on our website really come from people. Thus, the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (e.g. YouTube, Gmail, etc.) are already placed on your browser. Then, reCAPTCHA sets an additional cookie in your browser and captures a “snapshot” of your browser window.

The following browser and user data may be collected and processed by Google (non-exhaustive list):

  • Referrer URL (address of the page from which the visitor comes)
  • IP address (network address, e.g.
  • Info about the operating system (e.g. Windows, Mac OS X, Linux etc.)
  • Cookies
  • Mouse and keyboard behavior (action you perform with the mouse/keyboard)
  • Date and language settings
  • All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name).
  • Screen resolution

  1. Plugins and tools

  • Social plugins from Facebook and Instagram

So-called social plugins (“plugins”) of the social networks Facebook and Instagram are used on our website. These services are offered by the companies Facebook Inc. and Instagram LLC. (“providers”).

To increase the protection of your data when visiting our website, the plugins are integrated into the page using “Shariff” from heise online. This integration ensures that when you call up a page of our website that contains such plugins, no connection is yet established with the servers of Facebook or Instagram. Only when you actively click on a “Share” button and thus give your consent to the data transfer, your browser establishes a direct connection to the server of the respective provider. Through your click, the providers receive the information that your browser has called up the corresponding page of our website, even if you do not have a profile with the corresponding provider or are not currently logged in. This information (including your IP address) is transmitted by your browser directly to a server of the respective provider in the USA and stored there.

If you are logged in to one of the social networks, the providers can directly assign the visit to our website to your profile on Facebook or Instagram. If you interact with the plugins, for example by clicking the “Like” button, the corresponding information is also transmitted directly to a server of the providers and stored there. The information is also published on the social network and displayed there to your contacts.

If you do not want Facebook or Instagram to directly assign the data collected via our website to your profile in the respective service, you must log out of the corresponding service before activating the plugins.

The purpose and scope of the data collection and the further processing and use of the data by the providers, as well as your rights in this regard and setting options for protecting your privacy, can be found in the providers’ data protection notices.

Facebook is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). You can find an overview of the Facebook plugins and their appearance here:

Facebook privacy policy:

Instagram is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). You can find an overview of the Instagram plugins and their appearance here:

Instagram privacy notice

  1. Contact form

If you send us an inquiry via the contact form, the information you provide in the form, including the contact details you enter there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. This data will not be passed on without your consent.

The processing of the data entered in the contact form is therefore based exclusively on your consent pursuant to Art. 6 nFADP / Art. 6 (1)(a) EU-GDPR. You can revoke this consent at any time by sending us an informal message by e-mail. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions – in particular retention periods – remain unaffected.

  1. Newsletter

  • Newsletter data

If you would like to receive the newsletter offered on the website, you can register for it using the form (see under “Art & Culture/Networking”). We need the information requested in the registration form in order to send you the newsletter and at the same time to ensure that you agree to receive and process the data required for this purpose. The processing of the information you provide is based exclusively on your consent in accordance with Art. 6 nFADP / Art. 6 (1)(a) EU-GDPR, further data is not collected or only on a voluntary basis.

You can unsubscribe from the newsletter at any time or revoke your consent to the processing of your data by notifying us by e-mail or directly using the “unsubscribe link” (“opt-out function”) in the newsletter.

The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. Data that has been stored by us for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.

  • Inxmail

We use Inxmail to send our newsletter. The provider is Inxmail GmbH, Wentzingerstr. 17, 79106 Freiburg, Germany.

Inxmail is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of receiving newsletters is stored on Inxmail’s servers in Germany.

If you do not want any analysis by Inxmail, you must unsubscribe from the respective newsletter.

  • Data analysis by Inxmail

For the purpose of analysis, the emails sent with Inxmail contain a so-called “tracking pixel”, which connects to Inxmail’s servers when the email is opened. In this way, it can be determined whether a newsletter message has been opened.

Furthermore, with the help of Inxmail, we can determine whether and which links in the newsletter are clicked. All links in the email are so-called tracking links, with which your clicks can be counted.

For more details on the analysis functions of Inxmail, please refer to the following link:

  1. Video surveillance

The business premises of Würth International in Chur are video-monitored for reasons of security of visitors and employees, to safeguard house rights and property protection as well as for the prevention, investigation and detection of criminal acts pursuant to Art. 6 (1) nFADP / Art. 6 (1)(c) et seq. EU-GDPR video surveillance.

The recordings will be deleted after 7 days at the latest, provided that at this point in time the aforementioned purpose of storage pursuant to Art. 6 (4) nFADP / Art. 17 (1)(a) EU-GDPR has ceased to apply.

The recordings will only be viewed or forwarded if there is a reasonable suspicion of a criminal offense and with the involvement of the company’s data protection officer.

  1. Contact

If you have any questions about the collection, processing or use of your personal data, for further information, correction, blocking or deletion of data as well as revocation of any consent given or objection to a particular use of data, please contact our company data protection officer.

(“Privacy Hotline”): +41 81 558 03 03

  1. Responsible

Responsible in the sense of Art. 5 lit. j nFADP / Art. 4 No. 7 EU-GDPR for the processing of personal data is:

Würth International AG
Aspermontstrasse 1
P.O. Box
CH-7004 Chur

Phone: +41 81 558 00 00
Fax: +41 81 558 00 01


Our data protection representative in the EU according to Art. 27 EU-GDPR is:

Würth IT GmbH

Drill hill 6

DE-97980 Bad Mergetheim

Phone: +49 7940 930-0
Fax: +49 7940 930-31000


City West
Comercialstrasse 36
CH-7000 Chur
Tel. +41 81 252 30 30

© Copyright 2023, Würth International AG, Chur, Switzerland

All rights reserved. The text, images, graphics, sound files, animation files, video files, and their arrangement on the Würth International website are all subject to copyright and other intellectual property protection.

The content of this website may not be copied, distributed, modified or made available to third parties for commercial purposes. Some pages also
contain images that are subject to the copyright of third parties.

Würth International AG
Aspermontstrasse 1, CH-7004 Chur
Kontakt: +41 81 558 00 00

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